Social Media
Coach’s Edge is a dynamic social video series I created for Buffini & Company to spotlight the power of professional coaching. Each video features real Buffini coaches sharing insights, motivation, and hard-won wisdom drawn from both pop culture and personal experience. Designed to inspire and educate, these short-form videos help demystify the coaching process and highlight the mindset shifts that lead to real transformation in business and life.
The series has sparked high engagement on social platforms, strengthened the visibility of Buffini coaching, and deepened connections within the community. It’s not just content—it’s a glimpse into the conversations that change lives.
I wrote, produced, directed, and edited the Kickstart promo, a dynamic and engaging piece designed to energize entrepreneurs and small business professionals to attend a virtual event. Focused on inspiring action and capturing attention, this promo played a key role in driving a 400% increase in event registrations.
Wrote, directed, edited and starred in this video illustrating the differences in communication styles between two friends for Buffini & Company’s REALStrengths, which is a vital tool to help our clients learn about themselves, deal with people and find success.